Are you ready to be a scroll stopper in 2025?  Imagine being the reason people pause their thumbs from swiping to the next post because -— BAM! — you’ve done something to catch their attention and draw them in to listen to what you have to say. 

Here are three ways to get visibility for your business and stand out when it comes to social media marketing.

Make it Personal

Have you ever noticed people in certain industries have social media accounts that all look the same? Realtors and nail techs I’m picking on you here.

You pull up their grid and you see what they sell, but you don’t really get to know the person behind the products and services.  Our brains are attracted to stories about who others are and what they’re doing. 

Show up in photos and videos, take your audience with you behind the scenes, and share news about you and your business with them. You are the magic behind your brand so be the face of your business.

Collaborate with Complementary Businesses

Imagine you run a craft brewery, and your friend operates a food truck parked right outside. People grabbing a pint from your brewery might also crave delicious food, and folks lining up for your friend’s food truck might want to pair their meal with a great local beer.

Your brewery and their food truck are complementary businesses because you enhance each other’s offerings and attract more customers together. It’s not competition—it’s collaboration!

Now, showcase that partnership on social media. Share behind-the-scenes content, highlight the planning process, celebrate the launch of special pairings, and capture all the fun moments of working together. Let your audience feel like they’re part of the journey.

I recently chatted with my friend Stacey Olson-Steele, who delivered a TED talk titled The Future is Collaborative.

She shared, “Collaborating with one another allows us to create something more amazing than we alone could ever imagine. It’s incredibly energizing!”

That energy is contagious. When you share your collaborative efforts authentically, people can feel it — and they’ll be drawn to experience the magic you’re creating together.

Be Social on Social Media

Content creation is a powerful tool for attracting attention to your business, but an engagement plan plays a solid supporting role in your overall strategy.

Think of it this way: Have you ever been at a party and been trapped in a conversation where the other person only told stories about themselves, didn’t ask you anything about yourself, and missed out on making a connection?

That’s what can happen if you skip the social part of social media. 

People want to know you care about what’s going on in their world. Plus, when you leave a thoughtful comment or ask a genuine question, people notice and get curious about who you are and what you’re up to. They come over to your profile to find out.

This is how you get business besties!

If you take one key idea from this article, make it this: successful marketing depends on how you make your audience feel.  Purchases are emotional and people want to know who they’re working with. 

You’re the secret sauce of your brand!

Submitted by Lou Bowers. She is a marketing and visibility expert.